Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
Hooking up ain't easy when you live in the same crib as your two ex-girlfriends (plus your new love interest Madison)Read More
THE MAN CAN'T STOP/WON'T STOP.Read More
The 'Jersey' gals bring their daughters to the infamous club in the final episode of 'Cribmates.'Read More
It's not easy to stay strong in the face of the show's grisly murders, she says.Read More