Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
Tonight Philip, Dillon, Jake, Matt, and Jonathan get brutally honest with each other as they discuss each other's bad habits.Read More
We always knew a mini reunion was on the horizon.Read More
Don't miss an all-new 'Real World: Portland' Wednesday night at 10e/p!Read More
What's a guy to do when cornered by five flirtatious starlets? Shove some baby bottles full of OJ in their pie-holes!Read More