Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
And to think, all it took was a game of 'Seven Minutes In Heaven' -- and a glass of wine.Read More
The 'Teen Mom 2' cast member and her little girl gave their locks a pop of colour!Read More
The 18-year-olds had big plans when they plotted out the next decade, way back in 2004.Read More
The college student finally conquered his nerves and got intimate with an old pal.Read More