Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
It was only little more than a year ago that Teen Mom 2's Leah and Jeremy welcomed their precious daughter into the world.Read More
Time to face facts: Sensitive Sadie Saxton was just a flash in the pan.Read More
The first time we met Matty McKibben on "Awkward," he was sort of a pit-sniffing jerk.Read More
Chris Tolleson of "Are You the One?" isn't just Shanley McIntee's knight in shining armor.Read More