Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
It Won't Be Long Before That Growing Peanut ArrivesRead More
The Bride-To-Be Gushed It Meant 'So Much' To Have Her MTV Cohort By Her SideRead More
Get A Glimpse Inside Her Very Special PartyRead More
But To Pull It Off, He'll Need Help From His Girlfriend's Mom (Insert Groan Here)Read More