Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
What's in store for Jatty at the end of senior year?Read More
And A LOT more is in store for the Hester High crew when the dramedy returns on August 31!Read More
When Sara met Ashley, she had an unexpected revelation.Read More
The Kitsune's aura is growing darker, and that could be bad news for Scira.Read More