Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
The 'Teen Mom' cast member shared a sweet video along with some unbelievable audio.Read More
The Beacon Hills favorites were pals from the very start.Read More
While Kail's husband was away, Suzi paid an invaluable visit to her daughter.Read More
In an excerpt from his new book, the 'Catfish' host offers a few important dos and don'ts.Read More