Following the launch of MTV Canada, students of Ryerson Radio and Television Arts Digital Media program began contributing yearly to the brand identity with their very own channel IDs—or MTV artbreaks as we call them. A staple of MTV, the channels design has always pushed creative boundaries and kept the channel fresh annually. Students are invited to immerse themselves within MTV culture and conceptualize a creative idea executed as a five second spot. Ideas and stylistic approaches/techniques such as handmade, Black and white, photorealism, Stop-motion, Filmic, are pitched and critiqued by classmates, professors and an MTV creative director. Drawing from the groups feedback, spots are refined, obsessed over or even completely re-envisioned and a collection of standout spots are selected. We continued the tradition in 2012 and here are the highlights.
The mom-to-be is adding movie exec to her resume!Read More
Check out all three sneak peeks and tune in TONIGHT starting at 10e/7p on MTV!Read More
Dallas takes Alli to confront Leo and say her final goodbyes.Read More
'American Hustle' and 'The Wolf of Wall Street' lead movies in hunt for Golden Popcorn.Read More