About a month before 1989 was released in the fall of 2014, Taylor Swift‘s Rolling Stone cover story dropped, featuring a very memorable scene where Swift handed a wad of $90 to a fan for her birthday and said to “go somewhere nice” for dinner. This story, “The Reinvention of Taylor Swift,” was essential for understand the then-new direction Swift had fully dived into on her first completely pop album.
Throughout the lead-up to the release of her new album, Reputation, I kept waiting for a similar cover story to drop, though I wasn’t sure which publication would nab it. It never came to pass before the album, but on Monday (December 4), Swift shared her first magazine cover of the Reputation era, which is also due to be her first cover of 2018. Fittingly, it’s for British Vogue‘s January issue.
Thank you @edward_enninful and @mertalas for your passion, spirit, and contagious laughter on set. Mert and Marcus took these photos for @britishvogue and my album photos for reputation, and it’s been such a bonding experience working together so closely and talking so much about what we wanted to make. It’s been a while since I’ve done a magazine cover. I’m really happy my first one back was with such wonderful people. #newvogue
A post shared by Taylor Swift (@taylorswift) on
As Billboard points out, Swift will be centrally featured in a 12-page spread. The cover line teases a title of “Taylor Remade,” and her pose is in keeping with the looks she’s been indulging in her Reputation era.
“It’s been a while since I’ve done a magazine cover,” Swift wrote in the caption after thanking the magazine’s editor-in-chief, Edward Enninful, and the shoot photographers, Mert and Marcus (who also shot the album’s photos, Swift revealed). “I’m really happy my first one back was with such wonderful people.”
Check out how Swift transformed herself once more for Reputation in the MTV News visual essay below.
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