Snoop Dogg — er, Lion — is no stranger to greenery or nuts, which is why he was the perfect choice for the latest installment of Wonderful Pistachios‘ “Get Crackin’ “ campaign, joining such luminaries as the Village People, Homer Simpson and, uh, Keyboard Cat.
The brand-new spot, which the folks at Wonderful were nice enough to share exclusively with MTV News, plays up Snoop’s super-stony persona, as he sits on a green throne, reaches for a prescription bottle filled with the nuts and then pours himself a pistachio, while an announcer jokingly intones “Snoop does it habitually.”
And while the commercial is sure to delight Snoop’s midnight-tokin’ fans, he told MTV News that there were actually lots of reasons why he decided to sign on with the campaign… not all of which have to do with weed.
“I love pistachios, been eating them for years. Not only are they green, but you have to work a little bit to enjoy them,” he explained. “Once you crack one, the next thing you know you are sitting in a pile of pistachio shells. Also, let’s not forget who brought the term ‘crackin’ ‘ to the mainstream, ya dig?”
Oh, we dig. And while Snoop’s Rasta-fied Lion alter-ego may be down with pistachios, we had to ask him what kind of nuts Snoop Dogg snacks on… and the answer was as predictable as it was perfect.
“Deez Nuts! You made it too easy,” he laughed. “Also, I have been known to get down with the occasional cashew or two from time to time.”
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